I feel it’s only right to help promote this great application. Many AdWords advertisers outside of the paid search industry may not have heard of AdWords Editor and its many useful features. What is AdWords Editor?Įssentially, AdWords Editor is a free to use application that allows you to manage multiple AdWords accounts without an internet connection: This month, Google released version 11.3, which added the ability to set up and edit callout extensions from Editor, as well as support for HTML5 display ads. While some may have predicted the death of AdWords Editor, Google has continued to support and promote it in effort to shake off its image as tool ‘just for pros’. In recent years, Google has continued to improve the AdWords interface to make it more streamlined and user friendly for paid search advertisers.ĭespite this, managing and optimising accounts still remains a time consuming task, especially if you’re managing large accounts with multiple campaigns and ad groups. Time and money can be limited resources for some businesses, but the benefits of AdWords Editor can help drive the efficiency and performance of your campaigns.
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December 2022
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